Integrated marketing campaign focused on driving awareness, education, and consideration for the Bare Steps™ collection — footwear designed specifically for new walkers to help them stay steady on their feet while developing a healthy gait.
Role: Creative strategy, direction, and design. Copy and script writing.
Collaborators include: John Burke, studio photography. Brooke Simmons, design and studio art direction. Michelle Pearl Gee, lifestyle photography and video. Jess Carey, video editing.
Multichannel product launch for Merrell’s new ZipTrek™ technology. An all-new and patented alternative closure system made for kids not quite ready — or able — to tie their shoes. Designed by Alek Surenian.
Role: Creative strategy, direction, and design. Copy and script writing.
Collaborators include: John Burke, studio photography and filming. Brooke Simmons, studio art direction. Michelle Pearl Gee, lifestyle photography. Jess Carey, video editing.
Multichannel campaign for Peregrine KDZ, Saucony’s best-selling trail sneaker re-engineered for little feet.
Role: Creative direction, design, and copy.
Collaborators include: Michelle Pearl Gee, lifestyle photography. John Burke, studio photography.
Scalable email program emphasizing brand storytelling while increasing consideration, clicks, and conversion for Sperry Kids footwear.
Role: Creative direction, design, copy.
Collaborators include: Christine Lee, design. Nicole Corley, copy. Michelle Pearl Gee, lifestyle photography.
More to come.
COMING SOON.
New brand identity for the Kids Group of Wolverine Worldwide.
Role: Creative direction and design along with Brooke Simmons, design.
Exploration — and implementation — to define Birch Lane’s visual identity through typography, palette, UI, digital, and print design.
Role: Creative direction — research, testing, design, and photo art direction.
Omnichannel campaign focused on raising Birch Lane’s brand awareness while featuring family-friendly, high-quality, classic American furniture and decor.
Role: Brand strategy, creative direction.
Collaborators include: Ezra Englebardt and Gordon West, strategy. Jessica Lundquist, design. Jenn Bergin, copy. Maryalice Eckart, photo art direction.
Omnichannel campaign to announce Trisha Yearwood’s new partnership and exclusive collection with Birch Lane.
Role: Art direction and design.
Collaborators include: Jessica Lundquist, design. Jenn Bergin, copy.
Hospitality app designed at KoolConnect Technologies for Princess Cruise Lines.
Role: UX and UI design.
Interactive guest portal features island excursion, room service, and spa menu and reservation systems, as well as weather forecasts, digital entertainment, and more.
Hospitality apps designed at KoolConnect Technologies.
Role: UX and UI design.
Interactive guest portals feature room service ordering, local dining guides, excursion guides, personal music libraries, weather forecasts, local + hometown news feeds, digital entertainment, and more.
Digital marketing for Matt Nathanson.
Role: Design, animation.
